Services

Sheard & Hudson create, revitalise and grow brands.

 

Whether it’s branding a new business, creating an unique visual language interpretation or building a website, our approach remains the same; we craft beautiful, thought-provoking designs with the perfect blend of creativity and effectiveness.

Branding & Guidelines

Beginning with market research, running stakeholder workshops and producing surveys, we use simple creative strategy to define the point of difference for your brand. We work on defining brand positioning, values and beliefs, brand essence, photography styling, name and identity and tone of voice. We’ll then bring your brand to life with a well thought out and innovative solution which will work across all media and delliver real commercial results. Finally we create brand guidelines and digital templates to enable you to take hold of the reigns and make use of the brand assets.

Creative & Campaigns

We consider your brand vision before even beginning to apply our creative skills to your project, so that the result is truly unique to your business. Whatever the form of communication, be it a digital campaign, a brochure, an exhibition or a promotional leaflet, we tell the story of brands in an innovative and compelling way, engaging both current and future customers. Whether it’s generating an innovative creative proposition for a campaign, or defining a unique tone of voice for your business, the final design will be meticulously crafted. And if it means commissioning a dynamic photographer or amazing illustrator to ensure the quality of the final design is second to none, then we have access to some of the best in the country.

Visual Language & Storytelling

We discover the unique story, spirit and voice of your destination and elevate it with a cohesive visual language. Our in-depth research process enables us to find key insights into the history, spirit and essence of a destination. This is translated into a clear, unique visual language, communicated through guidelines incorporating any illustrations, icons and photography and rolled out across all relevant platforms, ensuring consistent and strong messaging. This creates a truly unique visual interpretation that captures the imagination and means your visitor is inspired and engaged from the moment they arrive..

Customer Experience & Wayfinding

The sky’s the limit when it comes to customer experience, wayfinding and signage. We’ve produced signing schemes for entire ports and liveries for ships! Your brand doesn’t just live on printed pages or online, it should extend to your business environment. Ensuring customers have a positive experience navigating through your destination is key to the success of a business. We create signage and wayfinding schemes that are simple to use and easy to navigate. Importantly our interpretations tell your brand story in a breathtaking and vibrant way.

Digital & Social Media

Our team, equipped with digital skills, will help your business really thrive in the digital world. We start from the interaction of your customers with the business and create websites for all types of business including retail. We introduce easy to use cms systems that work beautifully and gently guide you whilst bringing a sparkle to the site design. In an age of social media, we see the benefits of having an online voice so we give brands a clear voice through copywriting, content management and community building. Our team will plan, manage and create compelling content for your social media campaigns as well as interact with customers to promote your brand and drive traffic to your website.

 

Marketing & Innovation

Drilling down and getting to the heart of your marketing problems is what keeps us on our toes. We love a challenging brief and importantly our aim will always be to get you ahead of your competition. We like to break down barriers until we draw out the real essence and point of difference of your brand or business.

Advertising, Branding, Design Management, Graphic Design, Illustration, Livery, Print, Signage, Web Design