Posted
on March 23, 2012, 5:20 pm,
by admin,
under Uncategorized.
Sheard Hudson Creative is at the forefront of a digital revolution that is about to change the way we all view media.
Sheard Hudson Creative have partnered with Aurasma to launch an Augmented Reality experience for Jersey Tourism. Jersey is an island within the Channel Isles, located 100 miles south of mainland Britain, just off the French coast, has an unspoilt coastline, 45 miles of impressive countryside and a vibrant and cosmopolitan capital.
Jacqui Sheard, partner at Sheard Hudson Creative says ” This is an exciting development for Jersey Tourism, it enables us to offer them the opportunity to have a fully integrated campaign linking all the key elements of their Marketing together.
The current National Press campaign, ‘Meet the Locals’ is literally brought to life by simply scanning the printed image with a phone or ipad, this then activates videos for each of the Ambassadors. A strong call to action at the end of the Advert links the user through to the jersey.com website where they can find out more about the island and request a copy of the PureJersey destination brochure, designed and produced by Sheard Hudson Creative. What I love about it is that both creative agencies working for Jersey can now see their work in context and working in unison to give a cohesive and truly integrated experience. Partnering with Aurasma has enabled us to offer a complete service to our customers and more projects are being planned for launch this Summer.”.
Users are required to download the Aurasma app onto their smart phone or ipad using the Apple Store or Android Marketplace.
Software within the phone or tablet device identifies the image before launching Jersey Tourism’s new Ambassador videos.
Eight giant panels were created for the largest dedicated coatings event in the world, taking place in Dubai. This highly visible stand features panels with vibrant splashes of paint illustrating the dynamic performance of the minerals contained within.
A mix of striking photography and our clean design brings the Gibraltar destination brochure and its brand message right up-to-date. We have cleverly captured this vibrant, multi-cultural entrance to the Mediterranean in all its glory.
Posted
on June 6, 2011, 2:53 pm,
by admin,
under Advertising.
Thermae train station advert
Continuing our long standing relationship producing various forms of advertising for Thermae Bath Spa, we recently completed a large scale advert for Reading train station.
We have a strong history of working with clients within the wind power sector, so we were delighted when we were asked to pitch for Kinetica Energy. One possible element of the pitch was a re-design of the existing logo. Above is one of the designs put forward.
Posted
on June 6, 2011, 11:20 am,
by admin,
under Brochure Design.
Peak District - Active Peak Pitch
Continuing our work with the Peak District and Derbyshire, we were recently asked to pitch for the Active Peak guide. One of the routes is featured above.
Posted
on June 6, 2011, 11:10 am,
by admin,
under Uncategorized.
National Trust - Somerset pitch
National Trust - Somerset pitch - Direct mail
We have recently been pitching for a Somerset National Trust campaign – The campaign focusing on Somerset includes online and print advertising as well as direct mail. Wish us luck!
Posted
on June 6, 2011, 11:00 am,
by admin,
under Logo Design.
Whitehall's new logo
Whitehall Garden Centre gets a refresh.
We have recently updated the brand logo for Whitehall Garden Centre, creating a timeless and elegant feel which will begin to be rolled out over all Whitehall’s publications and in store branding over the coming months.
