CalMac Ferries
The challenge: Caledonian MacBrayne is Scotland’s major ferry company and carries thousands of passengers to all of the Scottish islands. Sheard&Hudson were tasked with consolidating this market leading position while attracting new and more regular customers.
The solution: Following extensive market research we’ve refreshed and refocused the CalMac brand identity and combined their two guides into a magazine format ‘super guide’. As well as including the CalMac timetable, route specific accommodation and commercial advertising, the guide has been redesigned into a vibrant, user-friendly source of information. To ensure brand continuity we even designed and produced all onboard and offshore signage.
The result: CalMac have witnessed a significant increase in both domestic and tourism footfall, to all of its destinations.
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