Imerys China Clay
The challenge: Imerys are a truly global organisation, operating on every continent in the extraction and filtration of china clay. Sheard&Hudson are a ‘vital part of their team’ (their words, not ours), responsible for effectively communicating their products across several world markets.
The solution: For over 9 years we’ve been creating advertising campaigns, exhibitions, brochures, environmental statements, online promotions, internal communications and product branding for the American, European and Asian markets. Recently we’ve introduced the concept of focusing on the end product rather than the extraction process in all promotional material.
The result: Our unique approach has placed Imerys at the heart of every one of its target industries. Imerys has become a byword for supplying performance minerals that in turn become performance products.
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