Jersey Tourism
The challenge: As international travel improves and costs fall, an increasing number of people our travelling further afield for their weekend or short breaks. Jersey Tourism needed to arrest this trend.
The solution: By turning Jersey Tourism’s marketing strategy on its head, we completely restructured their visitor guide by focusing on Jersey’s key features, inviting personalities such as John Cleese, Hazel Irvine and Alice Beer to write vibrant articles and producing new, engaging photography.
The result: Not only did our work become the focal point for all of Jersey Tourism’s marketing collateral, it won the 2007 Communicators in Business Award!
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