The story: Thermae Bath Spa is Britain’s only truly natural spa with mineral-rich waters and gorgeous spa treatments. Eagerly anticipated, our job was to continue to increase visitors to this unique venue.

The spark: We used eye-catching design to bring the experience to life across a brochure, promotional leaflets and cross-media advertising. This activity has helped the spa become one of the city’s leading attractions, with over 200,000 visitors in the last 12 months alone.

“To be able to show that we’re bringing new business into the city and new income to the local economy is really important to us. It’s very exciting.” Peter Rollins, Marketing Manager