The story: The Whitehall Garden Centre Christmas festivities have become the stuff of local legend: an extravaganza with Santa, ice-skating and plenty of shopping opportunities. But how could this independent, family-run business entice a new audience from across the region?

The spark: To help Whitehall project a more professional, but joyful, image, we created a new brand identity, including templates for in-store collateral and signage. Although the updated brand has added plenty of ‘bells and whistles’ to the Whitehall Christmas celebrations, our positioning work has helped turn the garden centre into a prime shopping destination all year round.